Does Infusionsoft Make Business Impersonal?

Junk MailA common question from non-Infusionsoft-users is the idea that powerful marketing software such as Infusionsoft makes business impersonal, even cold. It’s a legitimate concern, no one enjoys junk mail sent to “Resident” or email blasts that aren’t relevant to you! So how can so many businesses show increases in engagement and sales after switching to Infusionsoft?

Better Tracking Means Better Messaging

With Infusionsoft’s dynamic open, click, and campaign tracking you can see – at a glance – which messages aren’t connecting to your audience when they reach the inbox. This means if your message is currently inauthentic, boring or impersonal, Infusionsoft will help you identify the problem so you can make changes.  Continue reading

How to Track Conversion Rates with Infusionsoft

One of the biggest strengths of software like Infusionsoft is finding out how well you’re doing with your marketing. As a new user there are several points you should be looking at to find the baseline results. As your business grows you can target areas that need improvement and consistently test and adjust.

Sample Lead Nurture Sequence

 Here are a few of the key areas you should track when you get started with Infusionsoft:

You may have multiple opt-ins or forms on different pages and each should be tracked. How many people opt-in for your offer from Facebook vs Twitter? Do people sign up after watching a video or in a light box?

Knowing how you best capture the attention of your audience is great and can inform you on how best to design and style future offers. You should also be measuring which offers get the most conversions, not only by numbers but percentages. An offer that converts 50% of unique viewers is more compelling than one with twice as many opt-ins converting at 5%. Focus on driving traffic to the opt-in offer that has better conversions and your advertising investments will likely pay off.

Advertising Return on Investment (ROI)

Advertising without tracking your numbers is a little like gambling with your eyes closed. You might hit it big or bust but you will likely have no idea why. By tracking which ads are converting to leads you’ll know which graphics, offers, calls to action or designs are best for your business. Especially in pay-per-click advertising you want to know that your ad is drawing the attention of the right people and then they’re taking the action you want so you can capture those leads.

Once you have the leads then you have to nurture and sell to them.  Taking this a step further, we can use the tracking abilities in Infusionsoft to measure your cost per lead, cost per prospect, and ultimately cost per customer.  This is where things get fun.  If we can find a sweet spot where the Lifetime Customer Value (LCV) of a particular lead source is higher than the cost of acquiring that customer (Cost per Customer), we’ve just found the BEST places to spend our advertising dollars to maximize our ROI.

Email Click Rates

It’s absolutely worthless to have a list of 10,000 people if you don’t know how many of those people are actively reading your emails and messages. When you start out in Infusionsoft, begin tracking the open rate of your campaigns and newsletters and test regularly to improve the open rate with better subject lines, high quality content and regular updates (without spamming your list!).

If your emails include a call to action (which they should) then you should also be tracking who is clicking and what percent of readers click on your video, sales page, register for a webinar or request more information. This not only measures the engagement level of your list but can help you determine if your offers are appealing to the list.

Finding your numbers is not about manipulating data – it’s a powerful tool to better serve your clients and followers with content that’s valuable and compelling.

Conversions

Without sales all the work up to this point is worthless. An important factor to making the sale is knowing what works and what doesn’t. So just like every other point in this process you need to test to see what works. Should you provide a discount code? Add a bonus? Send a letter in the mail? Call them and ask for the sale?

What works will depend on your business, your offers and the clients. When you get started in Infusionsoft make sure to utilize the lead tracking system to measure who the best leads are and the opportunities section to track where your prospects are in the sales pipeline.

Your goal should be to increase percentages at each point in this funnel and massively increase your traffic and pool of qualified leads.

Infusionsoft is a great tool to measure and track these metrics but it does require some set up out of the box. If you don’t have these tracking points set up or need support finding out how you can identify and tweak your campaigns to convert better contact us to learn how we can help.

 

Using Infusionsoft to Earn Trust

In online business it’s hard to earn the critical “know, like & trust factor” when you’re asking people who you’ve never met to pay hundreds or thousands of dollars to work with you. Using Infusionsoft you can automate this process of trust building and – best of all – this can happen immediately after you get started with Infusionsoft.

Using Nurture Sequences to Build Trust

How To Nurture Prospects with a Drip CampaignOne of the first things your Infusionsoft Certified Consultant (ICC) should teach you in the software is how to set up a campaign, and one of the best types of campaigns to start with is called a “nurture” sequence.

Nurture sequences acknowledge that not every lead is immediately ready to buy your products and services and may need more information or time before making a buying decision. These sequences are less intense than sales campaigns which often drive toward a goal date such as “buy by Friday for 50% off” or “group program closes on the 30th!”

Instead, nurture sequences are designed to drip out content over time and answer objections, educate leads on the process and share success stories. These sequences aren’t just for new clients – you can create them for clients ready for your second or third programs.

Design a Nurture Sequence

It’s all about delivering the right message, to the right person, at the right time. To do this you can use the power of Infusionsoft to segment and categorize your list into smaller groups. After all, you don’t want a long nurture sequence to sell a program that your lead has already purchased.

By using Infusionsoft’s powerful tagging feature you can separate your leads and clients by purchases, clicks, even psychographic and demographic information. Imagine being able to email just those leads in North America who have visited your sales page and have purchased from you in the past, but have not signed up for your May workshop.

With Infusionsoft this kind of nurture campaign is not only possible, it’s easy!

Nurture sequences eliminate the need for large sales teams keeping notes on every client call and interaction – Infusionsoft can track all of this information with incredible accuracy. The result to the client or lead is the that they get personalized messages that address their objections and concerns and you’re able to show that you understand their worries, which positions you as trustworthy.

Given the right timing of messages and copy, nurture sequences can dramatically improve your sales closing rate. Infusionsoft understands that many small businesses like yours may not have the brand recognition and marketing budget of Coca-Cola or Nike, so you need to build up the faith in your business with a consistent message.

While Infusionsoft gives you the tools to get started, you’ll need to design and implement your own nurture sequences. The easiest way to get started with nurture sequences that build trust is to ask yourself, “what if the leads don’t buy this program?”

Write down what you’d want to communicate and how often you should be reaching out with this content. While some programs are evergreen, also consider programs that launch annually or quarterly. By building up the program to your leads and then giving them another chance to work with you, Infusionsoft can help you stay in touch with warm leads and increase your conversions with minimal effort.

If you’re just getting started with Infusionsoft be sure to talk to your ICC about these campaigns or contact us to discuss which nurture campaigns you need for your business to increase sales and serve your clients.

Image Credit: sfxeric

Why Creating a Successful Business is like Winning in Ice Hockey

Why creating a successful business is like winning an ice hockey gameCoaching & Strategy

In hockey, the coach can make or break a team. A great coach inspires the players, guides them to follow a rock solid strategy, and helps them keep their head up when times are tough.

A great business mentor needs to have the same qualities. Although it may take “10,000 hours” to become a master in something new, you can certainly speed up your process by borrowing hours from people who have been there and back. Great mentors can give you a solid strategy to market your business, convert more sales, keep your customers coming back for more, and give you advice when things aren’t going your way.

A great business coach (and a supporting mastermind group) can make the difference between a business flop and a tremendous success. Ideas are a dime a dozen, but the fortune is in the execution.  My business coach is offering a new challenge this week that will certainly transform some businesses for the new year!

Agility & Responsiveness

In hockey, players need agility to cut in and out of tight spots, turn on a dime, and re-act in super human scenarios, because a second late can make all the difference between a win and a loss. In running your business, you need agility to make changes on the fly when something you thought would be a huge success isn’t working.

While you’re running your big marketing campaign, you need agility to analyze and take action on results from split testing to achieve maximum profits. With the speed at which the modern world operates, failing to react quickly to signals can mean the difference between a massive success or a disappointing failure.

Coordination & Teamwork

In hockey, having the best players in the world isn’t always going to lead to a win. The use of great teamwork and coordination is just as important as the skill of the players. We’ve seen this many times when underdogs “outplay” the teams expected to win. This happens in all sports and many times it’s a matter of superior teamwork and coordination that leads to winning the game.

In business, it’s critical to have all of your systems and employees talking to each other and working together. If your email system doesn’t know which customers purchased products, you can end up with embarrassing emails going to the wrong people. If your team members aren’t aware of new promotions coming along, your customer support can falter from miscommunication.

Having alignment in your systems and team is incredibly important to having a business that runs smoothly and grows rapidly. This is one of the biggest reasons we love Infusionsoft so much – it makes this level of coordination easy and seamless in your business!

Stick-to-it-iveness & Commitment

In hockey, it takes incredible commitment to show up game after game with intensity and focus. Down the stretch when teams are tired and worn out, the best conditioned and most committed teams rise to the top and claim victory.

In business, it’s a similar story. My good friend Lynan once gave me some advice when I was starting a new project. She said, “This part is a sprint, the rest is a marathon”. Sometimes you need to be able to take a few blows while testing new ideas to see what works, and stick in there when things are getting tough. You can’t always give up after the first try.

With that said, it’s also imperative to give yourself time for recovery and rest. Otherwise you risk burnout which can be detrimental to your focus for a long time. Hockey teams regularly take breaks from practice to recuperate. This is essential for solid performance in the long haul!

Hunger & Hustle

In hockey, commentators regularly say that the best players are “hungry for the puck”. They’ll do what it takes to get the puck on their stick to make a play, score a goal, etc. A little bit of extra hustle can mean a big difference over the course of a game or season.

In business, companies have to be hungry for the sale. This isn’t to say that you should compromise your values and integrity – that’s a whole different topic. However, if you don’t ask for the sale and fail to give your customers a clear and obvious path to buy from you, they will never convert from prospects to customers.

Getting the Right Support

If your team needs support in the sprint or needs help preparing for the marathon then it may be time to invest in a strategic coach to help you reach your goals. If you want to discuss how better marketing automation can support your business and launches click here to schedule a call.

In other news, I am so glad hockey is back!

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Image credit: 5of7

How Healers Can Use Infusionsoft

Infusionsoft For Healing Practice

I have many friends and colleagues who own and operate businesses in the healing industry – massage therapists, holistic practitioners, medical doctors, and much more.

One of the most common traits that I notice is a huge aversion to software.

In fact, most healing professionals that I know would rather do just about anything other than learn how to use software for their business.

But what if you embraced a software solution that enabled serving your clients at an even deeper level and brought more money into your business effortlessly?

Why Constant Communication is Key

One of the most common and true ideas in marketing is that your prospects must “know, like, and trust” you before they are ready to buy something from you.  This holds true whether you’re selling widgets, providing consulting advice, or trying to grow a healing practice.

But how can you focus on growing a healing practice and STILL have time to serve your clients?  The answer lies in the authentic use of automation marketing software.  

Through automation software like Infusionsoft, you can achieve those 5 to 12 touches that marketing gurus are always talking about – where you are building the “know, like, trust” factor consistently over time.

The magic happens through the nurture process.  Once you have the right system in place, your new leads will feel just as loved as your long time customers, and this attention to detail will scale up as your business grows.

Reach out with Resources

For your best clients who visit you for healing on a regular basis, you can roll out the red carpet: update them regularly with great health tips, daily inspiration and challenges, and regular exercise reminders can add even more value to your clients and inspire loyalty.

Take it a step further by having automated gifts sent to your clients when they purchase a high end package from you.  

How do you offer this without adding hundreds of extra emails to your daily schedule?  The key is in automation.  Set up your business so that this happens without your direct involvement, and it will free up your time to focus on improving the lives of your clients – not feeling like a robot!

Want to Make More Money in Your Practice?

Put the tasks of your business on autopilot: Remind your clients to come in for their sessions. Introduce new services to long time customers. Share promotional gift cards and allow online payments.  Make their life easier and better, and they will love you for it!

Healers who use Infusionsoft in their Business

If you’re a healer who wants to learn more about Infusionsoft and if it is the right tool for your business, I have a great resource for you.  Check out my free guide: 5 Indicators That You’re Ready For Infusionsoft.

You’ll learn how to assess what stage your business is in now, and how to authentically build your business with this amazing software.  If you are not quite ready for Infusionsoft, that’s totally okay, and you’ll get some great tips on what steps to take to grow your practice right now!

*image credit: o5com

 

How to Build Your Perfect Customer Lifecycle Brick by Brick

“It won’t happen as fast as you want, but it won’t take as long as you think”

This is one of my favorite quotes from my friend Johnny Dzubak.  Johnny is an expert in the personal development field and teaches people how to hone their social skills.  But today I was thinking about this quote in the context of growing and marketing your business – and there’s a TON of parallels!

In our busy society, we all want immediate results – and if you look at the ads on TV, it’s obvious as to why.  In the world of “6 minute abs” and get rich quick schemes, we’ve lost our patience.  Rome wasn’t built in a day!

I have some good and bad news for you: building a business won’t happen overnight, but if you consistently take action it will grow and attract new customers impressively fast.

Infusionsoft Perfect Customer LifecycleOne of the well known statistics in marketing is that it typically takes somewhere between 5-12 “touches” with a prospect before they will be ready to buy from you.  However if you try to fit all 12 touches into one day, you’ll likely scare away your prospect and come across as overly needy.

Luckily we have client relationship marketing tools that can spread these points of contact out over time in a way that feels authentic and natural to your prospects, yet automated so that you don’t have to remember to reach out to each person those 5-12 times.

I really love the concept of the “Perfect Customer Lifecycle”.  In essence, it’s the process of breaking down your interaction with each customer in a systematic way that WOW’s them, follows up appropriately, addresses their reservations, nurtures them towards a sale in an authentic manner, and ultimately turns them into raving fans who promote your business for you!

You can download a free workbook to check out the process here.  I go through the Perfect Customer Lifecycle with my private coaching clients and it always amazes me to watch the transformation of their business as we apply these systems.

It can be daunting when you look at the whole customer lifecycle so remember “It won’t happen as fast as you want, but it won’t take as long as you think!” Begin today with the very beginning of the process and be consistent in building it out piece by piece.

If you need to implement quickly with an expert guiding the process, reach out for support and accelerate your results! One of the best parts of investing in this process is that – while you may tweak things over time – once it’s done your marketing and follow up is on auto pilot and creates so much freedom in your business!

Need help getting started? Head over to my contact page and get in touch! 

Why A Launch Plan Can Save You Big Money

In today’s post I interview my good friend and business systems engineer Kelly Azevedo.  Kelly is the founder of Shes Got Systems – where you can learn all about creating systems that run your business so that you can focus on your big goals and let your systems handle the details.

Kelly has worked in start up, growing, six figure and million dollar online businesses with a variety of entrepreneurs. She’s managed programs varying from private client coaching and small groups all the way to larger programs serving hundreds of clients simultaneously. Familiar with the systems and behind the scenes support of these successful entrepreneurs, she’s created easy to implement and powerful systems to help you reach the next level.

Here’s the transcript:

[hr]

Hey this is Patrick Conley from AutomateToFreedom.com today I’m talking like a good friend Kelly Azevedo of She’s Got Systems.com. Kelly is a systems engineer who can keep you how to save money during your launch by having a really efficient plan so that you know what everything that’s going on and that you have a game plan so everything looks great.

 Am today we’re going to talk a little bit about the advantages of having really a solid plan for you’re your next launch.

So welcome Kelly

Kelly: Thanks!

Patrick: Cool. Okay. So Kelly today were gonna talk about how a launch plan can save you money in your launch and why would you want to plan it out instead of just weighing the whole thing.

Kelly: I think of a launch a little bit like a road trip and you’ve got to have a destination in line of your goals but you actually have to know how you’re gonna get there. And so it’s a different between drop things in the car and driving around for a few hours or few weeks and actually having a GPS and a map and a plan so that you know what you’re gonna be doing and you don’t waste a lot of energy trying to reach your launch goals.

Patrick: Okay. Yeah that’s that sound ideally logical for me. Am so why do you think that some people despite maybe knowing that they decided to role that logic the way than just go for it and plan their launch without really setting it any date or of any sort of a road map.

Kelly: I think they just naturally get excited about something new that their offering and so you know if you hear like hey were going to Disneyland you wanna get in the car right now and start going am and you know it maybe a while before you realize like you know you forgot walking shoes or you forgot something really critical and then you think I can’t go back now I just have to wing it. And it can mean that you it’s something you can’t enjoy the experience as much because forgotten something really critical or you just didn’t plan. So it it take some self discipline to hold yourself back and   right that plan down so that you follow to it but it means that you have a much better journey getting there and you’ll have a better end result because you put a little bit planning at the beginning.

Patrick: Okay. Yeah that makes a lot of sense. So what are the biggest benefit you think of of just deciding on a plan and building building on this format before like I know obviously this can save you money coz your not gonna be worrying about spending a lot of money on contractors who aren’t ready but am can you just give kinda brief of overview with which do we expect the benefit from it.

Kelly : Mostly you know am when you set your goals and you have some bad bench mark am if you need to expand what you’re doing coz you’re not reaching the audience that you want. Am you know that when you’re half-way through the launch process so instead of continuing to delay the the date of your launch or waiting to launch the program with all the people who join. You know half-way through if you need to step up your marketing effort or if everything is going to plan you can kinda relax. And and that means you know you’re spending less energy writing around trying to figure out what you need to do but you also saving a lot time in the process and of course money because you’re not hiring people to didn’t have to read to work they did for you because days changed.

Patrick : ah cool so I know you are a pretty often a launch manager you’ve done some cool project ah without naming any name you need to tell us ah maybe a couple of things that went wrong  when people didn’t stick to a plan like that.

Kelly: Yeah I think the real common is the am when people finish a program and they get really nervous because they don’t have anything else coming up and they just throw something out there say “we are doing this event this sign up and its always very yawring because people haven’t been prepared with the marketing methods without writing why they need it. And they are certainly aren’t really to am to take in those new clients. So it comes the hard part of what do we do now. But there was those plan like throw it something out there and were filling this program today and its very very chaotic and the client will sense that will stay away because they know you’re not ready. (Patrick: Right) Am and the other extreme is when people who say I want a thousand people on this program and its my first time launching it and I’ve no list and I’m not gonna like launch until a thousand people signed up. And then they just never launch because they don’t reach their goal. And they haven’t said about realistic goals so they are just never launching and they could serve ten people and get some money on the door be happy and then launch it again 20 more people and then 30 and then 50 and a 100 at a time but they set such a big goal that they’re not gonna reach they don’t end up launching at all. And it is not helping anyone.

Patrick: Totally. Yeah that makes a lot of sense. I think that’s kinda ah that’s realness for anything in life just like people go to the gym and they want to bench press that the like 300 pounds that they don’t wanna started you know ( Kelly : Yeah but they’re years old and then can’t really do that. ) So I know one of your specialties is helping people pretty big systematic launches and they came up with program and pretty recently keep as self a little bit about that.

Kelly: Yeah I do a free teleclass calls get out there launch coz I think no matter what you’re list size is and no matter how big or complicated your plan can be can absolutely get started and get out there. So its something I offer for free on my site so that you can start seeing how you should be getting out there right now and then for those people who needs some extra support I do like I said launch planning and support am anywhere from just strategizing all the way up through managing a six figure launch so that you know wherever you are in your business your launch is more successful because like I said everyone put so much in online business on their launch and if they’re not planning correctly or they have goal and or accessible that than its really easy to get frustrated  to put in a lot of money and not see those return.

Patrick: Right, totally cool that sounds great. I think that a lot of people would benefit from that. So for those my readers out there listening who haven’t heard of you, where can they find more about you and learn more launch class and all that.

Kelly: Ah you can get the launch class recording at ShesGotSystems.com and am I have a lot of resources there on the site or you can always contact our teams who contacted and a lot of what kind of you know want help need or you need the class recording am and we send those out to people all the type.

Patrick: Cool. Sounds great. Thanks a lot Kelly

Kelly: Thank you.

Patrick: Talk to you later.

[hr]

Your Turn

Have you ever launched a product without a plan?  What issues came up that you didn’t expect?  Need help planning your next launch?  Contact Kelly at team@kellyazevedo.com

 

How Can Lawyers Use Infusionsoft Automation Marketing?

I recently watched a funny video about using Infusionsoft to power a law practice. You can check it out here:

httpvh://www.youtube.com/watch?v=O6D3XQILrjg&vq=hd720

Traditionally, we can think of some great ways that a law firm would use a fully functioned CRM solution. Keeping your client data up to date and clean is essential for a solid business! But how could we utilize the advanced automated follow-up abilities of Infusionsoft?

As with many professional service businesses, lawyers face an issue of deliver valuable content to clients who’s issues vary greatly. Depending on the practice, you could be dealing with estate planning, traffic violations, criminal cases, tax issues, and on and on. So how do you set up a system that will automatically send the right targeted information to the right people?

Segmenting Your Leads

The solution is through properly tagging and segmentation. By monitoring your incoming leads closely, you can apply tags that automatically segment your leads into groups that address their specific issues. For example, leads who are coming to you for traffic violations could be served by receiving a specific follow up sequence that details all that they need to know about points on their drivers license, how to dress for court if needed, and what information about their vehicle and the incident will be required to work on the case.

By segmenting these leads on the front end, you can save yourself tremendous time sorting through your leads on the back end. You’ll have the piece of mind that the right information is automatically filtering to the right people!

Just as importantly, you can automate your internal processes. Let’s examine your on-boarding procedures for when a new client visits your office. As your client signs the original welcome packet, your assistant can enter their information into your Infusionsoft system so that the new client welcome sequence is triggered. The client will receive a friendly email welcoming them to your practice, followed by a questionnaire and instructions on what to do next.

Now this is where the power of automation truly kicks in. In a perfect world, the client would promptly fill out the information and return it to your office. However, we know that everyone has a lot on their plate these days – so what happens if your new client forgets about the email? We can automatically trigger a reminder email to the client that sends a few days after the initial meeting, as well as a task reminder to your assistant asking them to reach out to your new client via phone.

Automating Your Followup Process

Similarly, we can automate all of the next steps of the process: setting up an appointment for your new client to come back into the office, tasks for your assistant to make all of the appropriate legal copies, etc. Ready to reward your excellent new client? Use a service to send out a free gift such as cookies automatically once they have completed their assigned tasks…. who doesn’t love getting cookies in the mail?

Complete the sequence by sending out requests for testimonials and referrals, annual followups, and more – all automatically!

Interested in using Infusionsoft to power your business?
>> Click here to check out an awesome free demo! <<

*image credit

How Effective Is Your Sales Process?

Keeping track of your prospects through your sales pipeline is one huge aspect that separates newbie small businesses from those generating serious income and impressive conversion rates.  

I recently listened to a fantastic interview on Mixergy with Justin Roff-Marsh — the Founder of Ballistix, a management and marketing consultancy, specializing in Sales Process Engineering.  I generally love everything on Mixergy, but this one really piqued my interested since my background is in engineering and systematically breaking down and optimizing a process.

Sales: Person or Process Driven?

Justin makes a fairly outlandish claim in the world of traditional sales: that the effectiveness of a sale is centered around the optimization of the sales process, not the salesperson.  He makes the comparison of modern manufacturing methods compared to the artisan era of building.  

We know that by tracking the history of manufacturing — accuracy and repeatability increase exponentially over time when using an assembly line (where each step can be broken down into its smallest pieces and optimized) as compared to a single craftsman building the entire widget from start to finish.

Justin believes that similar to manufacturing – sales can be improved by breaking each step of the process into its smallest elements, optimizing, and focusing each member of the sales force on being razor sharp at one particular piece of the process.

Automating and Optimizing Sales to Increase Conversion Rate

Whether you agree or disagree with his premise, we can learn from his company’s success and emulate his process through automating marketing and sales procedures.  

In Infusionsoft, we have an incredibly useful tool at our fingertips: The “opportunity” sales pipeline.  Using this tool effectively ensures that each prospect in the pipeline receives the same process and the sale isn’t dropped through the cracks.

Take a look at this sample opportunity pipeline in Infusionsoft:

Opportunity Sales Pipeline

Keep in mind that this process should be reflective of your business staff and operations — but it’s a great example to showcase the process. As a new lead comes into the process, he or she is marked as a “new opportunity” and the sales team is notified.  If a direct phone call connection cannot be made at first, the sales team must leave 3 voice mails trying to connect — this builds consistency and helps to make scientific observations about where the process needs improvement.

After working the prospect and attempting to make a sale, the sales rep will mark the sale as “won” (and indicate which product was sold) or “lost” with a reason that the prospect was not able to be converted into a customer.  This is fantastic from an analytical standpoint.  Given enough data, we can start to determine where the holes exist in the sales process and make corrections iteratively!

This system scales with the complexity of the sales process, but it can and should be applied to any business that is selling products (aka all of them!).

What pieces of this methodology could you implement in your business?  Need help setting it up?  Check out my service packages.

How to Skyrocket Your Business with an Affiliate Program

Check out this video where I answer a few commonly asked questions about setting up an affiliate program for your business:

httpvh://www.youtube.com/watch?v=MwMBGWhQYHs&vq=hd720

Is your business leveraging the power of an affiliate program?  If not, what’s stopping you?  Using a platform like Infusionsoft, you can set up an affiliate program that is fully automated — your referral partners can sign up automatically, promote your products, earn a commission, and increase your bottom line and audience.

Share in the comments: What’s your biggest obstacle in setting up your own affiliate program?