It’s shocking how many businesses with websites aren’t using Google Analytics – an amazing FREE tool that tells you who’s visiting your site, what the are clicking, how long they are sticking around, and how well your goals (like getting folks to view a sales page and click through to purchase) are converting. It’s a must have, and our favorite plugin to tie WordPress to Google Analytics is Google Analytics for WordPress by Yoast.

We’ve written about securing and backing up your website data before, and our favorite plugin to accomplish this task is WordPress Backup to Dropbox. If you’re living under a rock (haha just kidding), DropBox is a free service that allows for automatic backup of data to your free “cloud” storage drive. You can get several GB of space for free, which is sufficient for most sites. Configuring this plugin is a breeze, and you can set it up to automatically back up your website every day or week. This one has been a life saver in the past!

3. WP-Optimize

Do you regularly go through your MySQL database to manually clean things up? Nope? Same here. That’s why we use WP-Optimize to delete old junk (old post auto-saves, and other things that build up over time) which improves the site’s speed and user experience. It’s free and super easy to use once you’ve installed the plugin!

4. MaxButtons

Want to make those awesome looking call-to-action buttons that you see everywhere around the net? (You know, those ones that change color as you hover over and look beautiful?). If you aren’t much of a CSS3 coder, no worries. MaxButtons is a great plugin that allows you to build your buttons (and choose where they should link) with an easy what-you-see-is-what-you-get editor. Once you’ve created your buttons, you can pop them into any page or post that you’d like with some super simple shortcodes.

5. nRelate Related Content

What are your website visitors supposed to do after reading an article? If you’d like to keep them around to consume more, one great way is to display related articles that may tickle their fancy. One of our favorites is nRelate Related Content. It’s easy to set up, looks fantastic, is fairly customizable, and – best part – it’s totally free!

(Bonus!) 6. iMember360*

If you’re already using Infusionsoft, then iMember360 is a plugin that will super-charge your WordPress website. Using iMember, you can create content that is restricted to “members only” who have paid for access to your material. But that only scratches the surface. With iMember, you have control to display nearly any data from your Infusionsoft database on your WordPress page.

For example, you can customize pages by merging in the user’s name, you can make notes of their actions by applying tags based on activity, you can create one-click-upsells for users who are already previous customers, and so much more.

iMember360 is a premium plugin that costs some money, but used properly, it’s worth its weight in gold many times over. If you choose to purchase through our links on this page, we earn a small commission which helps support the site.

Need help installing and configuring iMember360?

I love writing about the incredible opportunities we have to automate our marketing, sales, followup and general business processes. While my content typically covers ways to grow your business in terms of growing your audience, today we’re going to look at a critical piece to this process — backing up your data!

It’s scary to me how many business owners rely nearly 100% on their computer and website for their income, yet don’t take the most basic steps towards backing up their online empire. What happens if your laptop gets stolen, or a your computers are lost while traveling, or your VA accidentally destroys your website files?

Take a few minutes to do some very basic work automating your backup processes — and gain piece of mind knowing that you can quickly rebound from a catastrophe!

Backing Up Your Computer

For your personal or business computer, there’s 2 basic methods of backing up your data: physically on another storage device, and virtually up in the “cloud” — I recommend BOTH. In my mind you want to conquer both methods in the event of a worst case scenario.

Backing Up Locally

If you’re on a Mac computer, I love the built in Time Machine tool. It’s easy, automatic, and pretty much fool-proof. For windows, here’s a few options.

Step 1. Find or purchase a removable hard drive. These days with the huge size of media files, I’d recommend at least a 1 TB drive:

Western Digital My Passport 1 TB USB 3.0 Portable Hard Drive

Step 2. Set up Time Machine for Mac or your choice for Windows. If you’re limited on hard drive space, be sure to back up your essential files at a minimum!

Step 3. Make sure to regularly plug in your backup hard drive and run your backup solution so that you actually have versions to revert to in a pinch!

Backing Up “In The Cloud”

My favorite backup tool is DropBox. I don’t know what I’d do without it… I use it for literally just about every important document that I have. It’s free for small data use, or pretty cheap if you want to use it for a lot of files.

Step 1. Download DropBox (Mac or PC) and install.

Step 2. Decide which folders are important to you (if you’re running a business, this is stuff like contracts, client info, etc. that would be terrible to lose in case of a disaster!) and add those to your dropbox folder.

Step 3. Let dropbox do it’s magic and Voila! You now have an awesome online backup of your important files!

Step 4 (optional). *Ninja automation trick* I also use a program to backup my DropBox because I am somewhat paranoid about data loss. I use Cubby – which is currently in Beta testing. I use this simply to mirror my dropbox folder as an additional backup.

One of thing things I LOVE about Dropbox is it’s version control abilities. If you make a big mistake and ruin an important file, you can look into your file history and revert back to a previous version. This can be a life saver!

The real beauty of using a cloud solution such as Dropbox is that you now are covered and able to get back up quickly. Imagine that you are on a trip in Europe and some jerk snatches your shiny MacBook Pro while you are using the restroom. Although it’s still super frustrating to lose your computer, you can now go to the Apple store, buy a new one, and download dropbox. After an hour or two on a decent internet connection — you’ll automatically have all of your important files downloaded onto your computer. It’s amazing!

Backing Up Your Website

Now that we have your important computer info backed up, it’s time to focus on your other empire – your website! For us online entrepreneurs, our website is basically just as important as our computer.

If you’re using WordPress on your website (which I highly recommend!), you now have access to an awesome plugin that will save your skin: WordPress Backup to Dropbox.

Install this by searching for “WordPress Backup to Dropbox” under plugins, and click “Install Now“, then “Activate“

You’ll then see a new “WPB2D” button on your left hand menu. Click this and you’ll be prompted to link to your Dropbox account in the settings.

I set my account to update weekly to my Dropbox account. However, if you’re making super frequent changes to your site, you may want to set this to a more frequent schedule. If you website is huge, you can also choose to exclude certain files to save some space.

Taking Action

How secure and backed up is your data? Do you have a plan if something happens to your computer or website? Leave your thoughts below!

*image credit: Eastlaketimes

Patrick Conley

Automation * Intelligent Marketing * Web Technology

Category Archives: Data Backup

5 WordPress Plugins to Optimize Your Site in 2013

1. Google Analytics for WordPress

2. WordPress Backup to Dropbox