One of the most powerful yet under utilized features of Infusionsoft is tagging. If you’re unfamiliar with tagging, think of it like labels you use for your friends. You can categorize who is married, who’s single, who has a truck when you’re moving and who has great advice when you’re stressed.

Tagging your clients and leads is very similar, it allows you to identify groups easily and target your message very personally.

Instead of broadcasting news of a 50% off sale for your new program offer to everyone on your list, you can now broadcast to everyone who hasn’t purchased (and paid 100%), those who have viewed the sales page and those who haven’t bought from you in 6 months.  Continue reading →